Founded more than 100 years ago, Aston Martin has built a global brand known for producing exceptionally designed, high-quality cars through handcrafted production methods.
After more than a century of excellence, few can understand better that delivering market defining quality and craftsmanship requires superior tools, techniques, and technology. As Aston Martin looked to increase production levels and launch new models, they quickly realized many of their traditional manufacturing processes would limit growth and competitiveness. Aston Martin needed an innovative solution that would create new manufacturing efficiencies without compromising their ability to deliver a truly bespoke product to their customers, built to the highest quality standards.